{
    "schema": "https://saferpage.de/schemas/privacy-notice-draft.v1",
    "generated_at": "2026-06-13T12:21:51+00:00",
    "domain": "marktplatz.bild.de",
    "scan": {
        "id": "350f3be6-cc17-414e-b47e-4fd920de5012",
        "checked_at": "2026-06-12 15:16:57.457474+02"
    },
    "summary": "Entwurf aus Scan-Evidenz: 16 Cookie(s), 26 Drittanbieter-Domain(s), 19 Storage-Key(s).",
    "status": "prüfen",
    "score": 43,
    "links": {
        "privacy_center": "https://saferpage.de/datenschutz/marktplatz.bild.de",
        "draft_json": "https://saferpage.de/datenschutz/marktplatz.bild.de/entwurf",
        "draft_csv": "https://saferpage.de/datenschutz/marktplatz.bild.de/entwurf-csv",
        "draft_markdown": "https://saferpage.de/datenschutz/marktplatz.bild.de/entwurf-md",
        "report": "https://saferpage.de/marktplatz.bild.de",
        "cookie_declaration": "https://saferpage.de/cookies/marktplatz.bild.de",
        "vendor_register": "https://saferpage.de/anbieter/marktplatz.bild.de",
        "consent_center": "https://saferpage.de/consent/marktplatz.bild.de",
        "rights_center": "https://saferpage.de/rechte/marktplatz.bild.de",
        "operator_board": "https://saferpage.de/betreiber/marktplatz.bild.de",
        "guide": "https://saferpage.de/guides/datenschutzerklaerung-verbessern"
    },
    "text_blocks": [
        {
            "title": "Cookies und ähnliche Technologien",
            "text": "Beim passiven SaferPage-Erstaufruf von marktplatz.bild.de wurden 16 Cookie(s) und 19 Web-Storage-Key(s) dokumentiert. Prüfen Sie, welche Einträge technisch erforderlich sind und welche erst nach Einwilligung gesetzt werden dürfen.",
            "status": "Entwurf fachlich freigeben",
            "source": "SaferPage Scan-Evidenz"
        },
        {
            "title": "Drittanbieter",
            "text": "Der Chromium-Aufruf kontaktierte 26 Drittanbieter-Domain(s). Nennen Sie Anbieter, Zwecke, Empfänger, Rechtsgrundlage, Drittlandtransfer und Widerrufsmöglichkeit in der Datenschutzerklärung.",
            "status": "Entwurf fachlich freigeben",
            "source": "SaferPage Scan-Evidenz"
        },
        {
            "title": "Einwilligung und Widerruf",
            "text": "Nicht notwendige Cookies, Tracking, Werbung, Tag Manager und vergleichbare Web-Storage-IDs sollten vor Zustimmung blockiert werden. SaferPage bewertet den Consent-Audit aktuell mit 0 Punkten.",
            "status": "Entwurf fachlich freigeben",
            "source": "SaferPage Scan-Evidenz"
        },
        {
            "title": "Formulare und Eingaben",
            "text": "Auf der geprüften Seite wurden Hinweise auf folgende Datenarten erkannt: Zahlung (2 Signal(e)). Erklären Sie Zweck, Pflichtfelder, Speicherfrist, Empfänger und Kontaktweg für Betroffenenrechte direkt in der Datenschutzerklärung.",
            "status": "Entwurf fachlich freigeben",
            "source": "SaferPage Scan-Evidenz"
        }
    ],
    "purposes": [
        "Analytics",
        "Consent",
        "Notwendig",
        "Unklar",
        "Zahlung",
        "Drittanbieter-Einbindungen",
        "Formular-/Eingabeverarbeitung"
    ],
    "data_types": [
        {
            "id": "payment",
            "count": "2",
            "label": "Zahlung"
        }
    ],
    "cookies": [
        {
            "name": "_ga",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Analytics",
            "lifetime": "lang (399 Tage)",
            "provider": "Google",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_ga_5YVPPQEWK5",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Analytics",
            "lifetime": "lang (399 Tage)",
            "provider": "Google",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "consentUUID",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "ja",
            "purpose": "Consent",
            "lifetime": "lang (364 Tage)",
            "provider": "bild.de",
            "same_site": "None",
            "pre_consent": "ja"
        },
        {
            "name": "_pin_unauth",
            "party": "First-Party",
            "domain": "marktplatz.bild.de",
            "secure": "nein",
            "purpose": "Notwendig",
            "lifetime": "lang (364 Tage)",
            "provider": "marktplatz.bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "cf_clearance",
            "party": "Drittanbieter",
            "domain": "paypal.com",
            "secure": "ja",
            "purpose": "Zahlung",
            "lifetime": "lang (364 Tage)",
            "provider": "PayPal",
            "same_site": "None",
            "pre_consent": "ja"
        },
        {
            "name": "_gcl_au",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "mittel (89 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shopify_s",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "kurz (0 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shopify_y",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "lang (365 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "c_cv_list",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "ja",
            "purpose": "Unklar",
            "lifetime": "kurz (29 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "kameleoonVisitorCode",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "utag_main",
            "party": "First-Party",
            "domain": "bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shopify_analytics",
            "party": "First-Party",
            "domain": "marktplatz.bild.de",
            "secure": "ja",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "marktplatz.bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shopify_essential",
            "party": "First-Party",
            "domain": "marktplatz.bild.de",
            "secure": "ja",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "marktplatz.bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shopify_marketing",
            "party": "First-Party",
            "domain": "marktplatz.bild.de",
            "secure": "ja",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "marktplatz.bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "localization",
            "party": "First-Party",
            "domain": "marktplatz.bild.de",
            "secure": "nein",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "marktplatz.bild.de",
            "same_site": "Lax",
            "pre_consent": "ja"
        },
        {
            "name": "_shop_app_essential",
            "party": "Drittanbieter",
            "domain": "shop.app",
            "secure": "ja",
            "purpose": "Unklar",
            "lifetime": "lang (364 Tage)",
            "provider": "shop.app",
            "same_site": "None",
            "pre_consent": "ja"
        }
    ],
    "third_parties": [
        {
            "host": "cdn.shopify.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "cdn.shopify.com",
            "request_count": "11",
            "privacy_relevant": "nein"
        },
        {
            "host": "cmp2.bild.de",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "cmp2.bild.de",
            "request_count": "11",
            "privacy_relevant": "nein"
        },
        {
            "host": "paypal.com",
            "purpose": "Zahlung",
            "category": "payment",
            "provider": "PayPal",
            "request_count": "9",
            "privacy_relevant": "nein"
        },
        {
            "host": "otlp-http-production.shopifysvc.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "otlp-http-production.shopifysvc.com",
            "request_count": "8",
            "privacy_relevant": "nein"
        },
        {
            "host": "asadcdn.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "asadcdn.com",
            "request_count": "6",
            "privacy_relevant": "nein"
        },
        {
            "host": "monorail-edge.shopifysvc.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "monorail-edge.shopifysvc.com",
            "request_count": "5",
            "privacy_relevant": "nein"
        },
        {
            "host": "article.bildstatic.de",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "article.bildstatic.de",
            "request_count": "3",
            "privacy_relevant": "nein"
        },
        {
            "host": "ct.pinterest.com",
            "purpose": "Social/Tracking",
            "category": "social_tracking",
            "provider": "Pinterest",
            "request_count": "3",
            "privacy_relevant": "ja"
        },
        {
            "host": "googletagmanager.com",
            "purpose": "Tag-Manager",
            "category": "tag_manager",
            "provider": "Google Tag Manager",
            "request_count": "3",
            "privacy_relevant": "ja"
        },
        {
            "host": "js.klarna.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "js.klarna.com",
            "request_count": "3",
            "privacy_relevant": "nein"
        },
        {
            "host": "tags.tiqcdn.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "tags.tiqcdn.com",
            "request_count": "3",
            "privacy_relevant": "nein"
        },
        {
            "host": "eu-data.kameleoon.io",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "eu-data.kameleoon.io",
            "request_count": "2",
            "privacy_relevant": "nein"
        },
        {
            "host": "google.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "google.com",
            "request_count": "2",
            "privacy_relevant": "nein"
        },
        {
            "host": "a.bildstatic.de",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "a.bildstatic.de",
            "request_count": "1",
            "privacy_relevant": "nein"
        },
        {
            "host": "error-analytics-sessions-production.shopifysvc.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "error-analytics-sessions-production.shopifysvc.com",
            "request_count": "1",
            "privacy_relevant": "nein"
        },
        {
            "host": "fonts.googleapis.com",
            "purpose": "Schriften",
            "category": "fonts",
            "provider": "Google Fonts",
            "request_count": "1",
            "privacy_relevant": "nein"
        },
        {
            "host": "google.de",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "google.de",
            "request_count": "1",
            "privacy_relevant": "nein"
        },
        {
            "host": "googleads.g.doubleclick.net",
            "purpose": "Werbung",
            "category": "advertising",
            "provider": "Google DoubleClick",
            "request_count": "1",
            "privacy_relevant": "ja"
        },
        {
            "host": "googleadservices.com",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "googleadservices.com",
            "request_count": "1",
            "privacy_relevant": "nein"
        },
        {
            "host": "merchant-center-analytics.goog",
            "purpose": "Sonstige",
            "category": "other",
            "provider": "merchant-center-analytics.goog",
            "request_count": "1",
            "privacy_relevant": "nein"
        }
    ],
    "storage": {
        "local_storage_total": 12,
        "session_storage_total": 7,
        "tracking_key_hints": [
            "consent",
            "visitor",
            "consent"
        ]
    },
    "missing_items": [
        "Datenschutzerklärung sichtbar verlinken und mit der tatsächlichen Cookie-/Drittanbieter-Liste abgleichen.",
        "Drittanbieter mit Anbietername, Zweck, Rechtsgrundlage, Empfänger und Transferhinweisen dokumentieren.",
        "LocalStorage und SessionStorage zusätzlich zur Cookie-Tabelle inventarisieren."
    ],
    "operator_review_checklist": [
        {
            "id": "controller",
            "label": "Verantwortlichen und Datenschutzkontakt ergänzen",
            "owner": "Datenschutz/Legal",
            "required": true
        },
        {
            "id": "legal_basis",
            "label": "Rechtsgrundlagen je Zweck prüfen",
            "owner": "Datenschutz/Legal",
            "required": true
        },
        {
            "id": "retention",
            "label": "Speicher- und Löschfristen ergänzen",
            "owner": "Fachbereich/IT",
            "required": true
        },
        {
            "id": "vendors",
            "label": "Empfänger, AVV/DPA, Rolle und Transfergrundlage abgleichen",
            "owner": "Legal/Procurement",
            "required": true
        },
        {
            "id": "consent",
            "label": "CMP, Ablehnen, Widerruf und GPC gegen Technik testen",
            "owner": "Marketing/IT",
            "required": true
        },
        {
            "id": "versioning",
            "label": "Version, Änderungsdatum, Freigabe und Re-Scan dokumentieren",
            "owner": "Datenschutz/Content",
            "required": true
        }
    ],
    "publication_policy": {
        "audience": "Website-Besucher im deutschsprachigen Raum",
        "tone": "klar, konkret, ohne juristische Floskeln wo möglich",
        "do_not_publish_without_review": true,
        "review_note": "Automatisch abgeleiteter Entwurf. Betreiber muss Identität, Zwecke, Rechtsgrundlagen, Speicherfristen und Empfänger fachlich freigeben."
    },
    "disclaimer": "Automatisch aus einem passiven technischen Scan abgeleitet. Keine Rechtsberatung; Inhalte vor Veröffentlichung fachlich und rechtlich prüfen."
}