{
    "schema": "https://saferpage.de/schemas/technology-detection.v1",
    "generated_at": "2026-06-20T08:21:48+00:00",
    "domain": "novus-marketing.de",
    "available": true,
    "scan": {
        "id": "9b9e3f35-3893-4a7c-9cea-1921e5b12867",
        "checked_at": "2026-06-20 05:20:07.524781+02"
    },
    "summary": "novus-marketing.de: 32 sichtbare Technik-/Anbietersignale, 9 mit hoher Datenschutzrelevanz, 1 CMS-/Shop-Hinweis(e).",
    "metrics": {
        "technology_count": 32,
        "high_privacy_relevance_count": 9,
        "cms_or_shop_count": 1,
        "external_script_count": 9,
        "request_count": 113,
        "third_party_domain_count": 25,
        "infrastructure_finding_count": 1
    },
    "signals": {
        "server_header": "cloudflare",
        "generator": "",
        "x_powered_by": "",
        "asset_hosts": [
            "ajax.googleapis.com",
            "www.google.com",
            "cdn.cookie-script.com",
            "cdn-eu.pagesense.io",
            "salesiq.zohopublic.eu",
            "d3e54v103j8qbb.cloudfront.net",
            "cdn.prod.website-files.com",
            "cdnjs.cloudflare.com",
            "fonts.googleapis.com",
            "fonts.gstatic.com"
        ],
        "external_scripts": [
            "https://ajax.googleapis.com/ajax/libs/webfont/1.6.26/webfont.js",
            "https://www.google.com/recaptcha/api.js",
            "https://cdn-eu.pagesense.io/js/novusmarketing/13eaf2b4aef14bb5828d9daaac62c970.js",
            "https://salesiq.zohopublic.eu/widget?wc=siqc5445a84c295781e3d8a85aaaeea046a360dcd971d9f6b853c44485d12c697ac",
            "https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=65002c4a061efe90f44c0379",
            "https://cdn.prod.website-files.com/65002c4a061efe90f44c0379/js/novus-marketing2.schunk.f2efb3c5440a81cf.js",
            "https://cdn.prod.website-files.com/65002c4a061efe90f44c0379/js/novus-marketing2.schunk.d02521a12ecd54e2.js",
            "https://cdn.prod.website-files.com/65002c4a061efe90f44c0379/js/novus-marketing2.64283a22.03aea68ea797ecaf.js",
            "https://cdnjs.cloudflare.com/ajax/libs/jquery.isotope/2.2.2/isotope.pkgd.min.js"
        ],
        "tls_version": "TLSv1.3",
        "certificate_issuer": "WE1",
        "renderer": "playwright-chromium"
    },
    "category_counts": {
        "Analytics/Werbung": 7,
        "Werbung": 1,
        "tag_manager": 1,
        "Schriften": 1,
        "cdn": 2,
        "other": 14,
        "CMS": 1,
        "Server": 2,
        "social_tracking": 1,
        "video_embed": 1,
        "Bibliothek": 1
    },
    "technologies": [
        {
            "id": "google_analytics",
            "name": "Google Analytics",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "medium",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Signal: gtag("
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_google_analytics",
            "name": "Google Analytics",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "browser",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "region1.analytics.google.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "tracking_google_analytics_4",
            "name": "Google Analytics 4",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "google_analytics_4",
                "G-WJP7NVT77E"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "provider_google_doubleclick",
            "name": "Google DoubleClick",
            "category": "advertising",
            "category_label": "Werbung",
            "confidence": "browser",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "stats.g.doubleclick.net",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "google_tag_manager",
            "name": "Google Tag Manager",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Signal: googletagmanager.com",
                "Script-Domain: googletagmanager.com"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_google_tag_manager",
            "name": "Google Tag Manager",
            "category": "tag_manager",
            "category_label": "tag_manager",
            "confidence": "browser",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "googletagmanager.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "tracking_google_tag_manager",
            "name": "Google Tag Manager",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "google_tag_manager",
                "GTM-WMG3X38"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "tracking_meta_pixel",
            "name": "Meta Pixel",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "meta_pixel",
                "321583992320722"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "meta_facebook_pixel",
            "name": "Meta/Facebook Pixel",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Script-Domain: connect.facebook.net",
                "Script-Domain: facebook.com/tr"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_google_fonts",
            "name": "Google Fonts",
            "category": "fonts",
            "category_label": "Schriften",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "fonts.googleapis.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_google_static",
            "name": "Google Static",
            "category": "cdn",
            "category_label": "cdn",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "gstatic.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_ajax.googleapis.com",
            "name": "ajax.googleapis.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "ajax.googleapis.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_google.com",
            "name": "google.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "google.com",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_google.de",
            "name": "google.de",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "google.de",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_jnn-pa.googleapis.com",
            "name": "jnn-pa.googleapis.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "jnn-pa.googleapis.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "webflow",
            "name": "Webflow",
            "category": "cms",
            "category_label": "CMS",
            "confidence": "medium",
            "risk_score": 52,
            "privacy_relevance": "mittel",
            "evidence": [
                "Signal: data-wf-page=\""
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_cloudflare",
            "name": "Cloudflare",
            "category": "cdn",
            "category_label": "cdn",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cdnjs.cloudflare.com",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_cdn-eu.pagesense.io",
            "name": "cdn-eu.pagesense.io",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cdn-eu.pagesense.io",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_cdn.cookie-script.com",
            "name": "cdn.cookie-script.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cdn.cookie-script.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_cdn.prod.website-files.com",
            "name": "cdn.prod.website-files.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cdn.prod.website-files.com",
                "64 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "cloudflare",
            "name": "cloudflare",
            "category": "server",
            "category_label": "Server",
            "confidence": "medium",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Server-Header: cloudflare"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "server_header",
            "name": "cloudflare",
            "category": "server",
            "category_label": "Server",
            "confidence": "medium",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Server-Header: cloudflare"
            ],
            "source": "technology_signals"
        },
        {
            "id": "provider_css.zohocdn.com",
            "name": "css.zohocdn.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "css.zohocdn.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_js.zohocdn.com",
            "name": "js.zohocdn.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "js.zohocdn.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_meta_facebook",
            "name": "Meta/Facebook",
            "category": "social_tracking",
            "category_label": "social_tracking",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "facebook.com",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_youtube",
            "name": "YouTube",
            "category": "video_embed",
            "category_label": "video_embed",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "i.ytimg.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_capig.stape.de",
            "name": "capig.stape.de",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "capig.stape.de",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_d3e54v103j8qbb.cloudfront.net",
            "name": "d3e54v103j8qbb.cloudfront.net",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "d3e54v103j8qbb.cloudfront.net",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "jquery",
            "name": "jQuery",
            "category": "library",
            "category_label": "Bibliothek",
            "confidence": "high",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Signal: jquery-",
                "Asset: https://d3e54v103j8qbb.cloudfront.net/js/jquery-3.5.1.min.dc5e7f18c8.js?site=65002c4a061efe90f44c037"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_pagesense-collect.zoho.eu",
            "name": "pagesense-collect.zoho.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "pagesense-collect.zoho.eu",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_pagesense-hb-collect.zoho.eu",
            "name": "pagesense-hb-collect.zoho.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "pagesense-hb-collect.zoho.eu",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_salesiq.zohopublic.eu",
            "name": "salesiq.zohopublic.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "salesiq.zohopublic.eu",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        }
    ],
    "operator_actions": [
        {
            "id": "action_google_analytics",
            "technology": "Google Analytics",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_provider_google_analytics",
            "technology": "Google Analytics",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_tracking_google_analytics_4",
            "technology": "Google Analytics 4",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_provider_google_doubleclick",
            "technology": "Google DoubleClick",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_google_tag_manager",
            "technology": "Google Tag Manager",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_provider_google_tag_manager",
            "technology": "Google Tag Manager",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_tracking_google_tag_manager",
            "technology": "Google Tag Manager",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_tracking_meta_pixel",
            "technology": "Meta Pixel",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_meta_facebook_pixel",
            "technology": "Meta/Facebook Pixel",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/novus-marketing.de"
        },
        {
            "id": "action_provider_google_fonts",
            "technology": "Google Fonts",
            "priority": "mittel",
            "owner": "Webentwicklung/Datenschutz",
            "action": "Remote-Schriften lokal hosten oder Zweck, Anbieter, Transfer und Consent-/Rechtsgrundlage transparent dokumentieren.",
            "guide_url": "https://saferpage.de/guides/google-dienste-datenschutzfreundlich-einbinden"
        }
    ],
    "cms_playbooks": [
        {
            "id": "webflow",
            "platform": "Webflow",
            "summary": "Webflow Custom Code, Embeds, Fonts, Forms und Integrationen sollten gegen externe Vorabkontakte geprüft werden.",
            "steps": [
                "Project Settings, Custom Code, Page Custom Code und Embed-Elemente auf Drittanbieter-Skripte prüfen.",
                "Fonts lokal beziehungsweise datensparsam einbinden und externe Embeds per Zwei-Klick oder Consent verzögern.",
                "Forms, reCAPTCHA, Analytics und Marketingpixel in Datenschutzerklärung und Consent-Oberfläche erklären.",
                "Nach Publish Cache/CDN berücksichtigen und SaferPage erneut scannen."
            ],
            "acceptance": [
                "Custom-Code-Liste ist dokumentiert.",
                "Embeds laden nicht vor Einwilligung.",
                "Formular- und Anbieterhinweise sind verlinkt."
            ],
            "owner": "Webbetrieb/IT/Datenschutz",
            "guide_url": "https://saferpage.de/guides/cms-plugin-patchstand-nachweisen",
            "rescan_url": "https://saferpage.de/?url=novus-marketing.de"
        }
    ],
    "infrastructure": {
        "risk_level": "low",
        "positive_signals": [
            "Moderne TLS-Version aktiv: TLSv1.3.",
            "HSTS ist aktiv.",
            "DMARC ist für die Domain vorhanden."
        ],
        "findings": [
            {
                "id": "caa_missing",
                "title": "CAA-Record fehlt",
                "public": true,
                "category": "dns",
                "severity": "info",
                "recommendation": "Optional CAA setzen, um erlaubte Zertifikatsaussteller festzulegen."
            }
        ]
    },
    "links": {
        "technology_center": "https://saferpage.de/technik/novus-marketing.de",
        "json": "https://saferpage.de/technik/novus-marketing.de/export",
        "csv": "https://saferpage.de/technik/novus-marketing.de/export-csv",
        "markdown": "https://saferpage.de/technik/novus-marketing.de/stack-md",
        "report": "https://saferpage.de/novus-marketing.de",
        "vendors": "https://saferpage.de/anbieter/novus-marketing.de",
        "consent": "https://saferpage.de/consent/novus-marketing.de",
        "findings": "https://saferpage.de/befunde/novus-marketing.de",
        "evidence": "https://saferpage.de/nachweise/novus-marketing.de"
    },
    "disclaimer": "Technik-Erkennung ist passiv: SaferPage wertet sichtbare Header, HTML-, Script-, Asset- und Browserkontakte aus. Nicht sichtbare Servertechnik, interne Plugins und Logins werden nicht behauptet."
}