{
    "schema": "https://saferpage.de/schemas/technology-detection.v1",
    "generated_at": "2026-06-08T15:53:12+00:00",
    "domain": "onlinemarketing.de",
    "available": true,
    "scan": {
        "id": "4c8e7180-c7a7-469d-92e0-7e846c5d808e",
        "checked_at": "2026-06-07 16:06:45.155486+02"
    },
    "summary": "onlinemarketing.de: 26 sichtbare Technik-/Anbietersignale, 10 mit hoher Datenschutzrelevanz, 2 CMS-/Shop-Hinweis(e).",
    "metrics": {
        "technology_count": 26,
        "high_privacy_relevance_count": 10,
        "cms_or_shop_count": 2,
        "external_script_count": 7,
        "request_count": 132,
        "third_party_domain_count": 9,
        "infrastructure_finding_count": 1
    },
    "signals": {
        "server_header": "Apache/2.4.29 (Ubuntu)",
        "generator": "WordPress 6.8.5",
        "x_powered_by": "",
        "asset_hosts": [
            "app.usercentrics.eu",
            "privacy-proxy.usercentrics.eu",
            "www.googletagmanager.com",
            "cdn.popt.in",
            "onlinemarketing.de",
            "cdn.by.wonderpush.com",
            "widget.accessgo.de",
            "gmpg.org",
            "api.usercentrics.eu",
            "cp.onlinemarketing.de"
        ],
        "external_scripts": [
            "https://app.usercentrics.eu/browser-ui/latest/loader.js",
            "https://privacy-proxy.usercentrics.eu/latest/uc-block.bundle.js",
            "https://www.googletagmanager.com/gtag/js?id=G-DTCDPTJ4G9",
            "https://www.googletagmanager.com/gtag/js?id=AW-951611241",
            "https://cdn.popt.in/pixel.js?id=f225db36cbcec",
            "https://cdn.by.wonderpush.com/sdk/1.1/wonderpush-loader.min.js",
            "https://widget.accessgo.de/accessGoWidget.js"
        ],
        "tls_version": "TLSv1.3",
        "certificate_issuer": "R12",
        "renderer": "playwright-chromium"
    },
    "category_counts": {
        "Analytics/Werbung": 10,
        "Consent": 1,
        "other": 9,
        "CMS": 1,
        "Server": 2,
        "Hosting/CDN": 1,
        "Shop": 1,
        "Bibliothek": 1
    },
    "technologies": [
        {
            "id": "tracking_google_ads_conversion",
            "name": "Google Ads Conversion",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "google_ads_conversion",
                "AW-951611241"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "google_analytics",
            "name": "Google Analytics",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "medium",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Signal: gtag("
            ],
            "source": "technology_analysis"
        },
        {
            "id": "tracking_google_analytics_4",
            "name": "Google Analytics 4",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "google_analytics_4",
                "G-DTCDPTJ4G9"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "google_doubleclick",
            "name": "Google DoubleClick",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Script-Domain: doubleclick.net"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "google_tag_manager",
            "name": "Google Tag Manager",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Signal: googletagmanager.com",
                "Script-Domain: googletagmanager.com"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "tracking_google_tag_manager",
            "name": "Google Tag Manager",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "google_tag_manager",
                "GTM-M55LXKC"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "linkedin_insight_tag",
            "name": "LinkedIn Insight Tag",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Script-Domain: snap.licdn.com"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "matomo",
            "name": "Matomo",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Signal: matomo.js",
                "Script-Domain: matomo"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "tracking_meta_pixel",
            "name": "Meta Pixel",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "meta_pixel",
                "657830207696638"
            ],
            "source": "privacy_analysis"
        },
        {
            "id": "meta_facebook_pixel",
            "name": "Meta/Facebook Pixel",
            "category": "analytics",
            "category_label": "Analytics/Werbung",
            "confidence": "high",
            "risk_score": 80,
            "privacy_relevance": "hoch",
            "evidence": [
                "Script-Domain: connect.facebook.net"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "usercentrics",
            "name": "Usercentrics",
            "category": "consent",
            "category_label": "Consent",
            "confidence": "medium",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "Signal: usercentrics"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_consent-api.service.consent.usercentrics.eu",
            "name": "consent-api.service.consent.usercentrics.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 58,
            "privacy_relevance": "mittel",
            "evidence": [
                "consent-api.service.consent.usercentrics.eu",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "wordpress",
            "name": "WordPress",
            "category": "cms",
            "category_label": "CMS",
            "confidence": "high",
            "risk_score": 52,
            "privacy_relevance": "mittel",
            "evidence": [
                "Meta generator: WordPress 6.8.5",
                "Signal: wp-content/"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "apache",
            "name": "Apache",
            "category": "server",
            "category_label": "Server",
            "confidence": "medium",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Server-Header: Apache/2.4.29 (Ubuntu)"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "server_header",
            "name": "Apache/2.4.29 (Ubuntu)",
            "category": "server",
            "category_label": "Server",
            "confidence": "medium",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Server-Header: Apache/2.4.29 (Ubuntu)"
            ],
            "source": "technology_signals"
        },
        {
            "id": "vercel",
            "name": "Vercel",
            "category": "hosting_cdn",
            "category_label": "Hosting/CDN",
            "confidence": "medium",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Signal: vercel"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_cdn.by.wonderpush.com",
            "name": "cdn.by.wonderpush.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 42,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cdn.by.wonderpush.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "woocommerce",
            "name": "WooCommerce",
            "category": "ecommerce",
            "category_label": "Shop",
            "confidence": "medium",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Signal: woocommerce"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_api.trackboxx.com",
            "name": "api.trackboxx.com",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "api.trackboxx.com",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_api.usercentrics.eu",
            "name": "api.usercentrics.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "api.usercentrics.eu",
                "5 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_app.usercentrics.eu",
            "name": "app.usercentrics.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "app.usercentrics.eu",
                "5 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_cp.onlinemarketing.de",
            "name": "cp.onlinemarketing.de",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "cp.onlinemarketing.de",
                "33 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_hit.trackboxx.info",
            "name": "hit.trackboxx.info",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "hit.trackboxx.info",
                "1 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "jquery",
            "name": "jQuery",
            "category": "library",
            "category_label": "Bibliothek",
            "confidence": "medium",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "Signal: jquery.min.js"
            ],
            "source": "technology_analysis"
        },
        {
            "id": "provider_privacy-proxy.usercentrics.eu",
            "name": "privacy-proxy.usercentrics.eu",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "privacy-proxy.usercentrics.eu",
                "2 Request(s)"
            ],
            "source": "browser_analysis"
        },
        {
            "id": "provider_widget.accessgo.de",
            "name": "widget.accessgo.de",
            "category": "other",
            "category_label": "other",
            "confidence": "browser",
            "risk_score": 35,
            "privacy_relevance": "niedrig",
            "evidence": [
                "widget.accessgo.de",
                "12 Request(s)"
            ],
            "source": "browser_analysis"
        }
    ],
    "operator_actions": [
        {
            "id": "action_tracking_google_ads_conversion",
            "technology": "Google Ads Conversion",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_google_analytics",
            "technology": "Google Analytics",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_tracking_google_analytics_4",
            "technology": "Google Analytics 4",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_google_doubleclick",
            "technology": "Google DoubleClick",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_google_tag_manager",
            "technology": "Google Tag Manager",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_tracking_google_tag_manager",
            "technology": "Google Tag Manager",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_linkedin_insight_tag",
            "technology": "LinkedIn Insight Tag",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_matomo",
            "technology": "Matomo",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_tracking_meta_pixel",
            "technology": "Meta Pixel",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        },
        {
            "id": "action_meta_facebook_pixel",
            "technology": "Meta/Facebook Pixel",
            "priority": "hoch",
            "owner": "Marketing/IT/Datenschutz",
            "action": "Tracking-, Werbe- und Tag-Manager-Dienste bis zur aktiven Einwilligung blockieren und in Consent, Datenschutzhinweis und Anbieterregister erklären.",
            "guide_url": "https://saferpage.de/consent/onlinemarketing.de"
        }
    ],
    "infrastructure": {
        "risk_level": "low",
        "positive_signals": [
            "Moderne TLS-Version aktiv: TLSv1.3.",
            "HSTS ist aktiv.",
            "DMARC ist für die Domain vorhanden."
        ],
        "findings": [
            {
                "id": "caa_missing",
                "title": "CAA-Record fehlt",
                "public": true,
                "category": "dns",
                "severity": "info",
                "recommendation": "Optional CAA setzen, um erlaubte Zertifikatsaussteller festzulegen."
            }
        ]
    },
    "links": {
        "technology_center": "https://saferpage.de/technik/onlinemarketing.de",
        "json": "https://saferpage.de/technik/onlinemarketing.de/export",
        "csv": "https://saferpage.de/technik/onlinemarketing.de/export-csv",
        "markdown": "https://saferpage.de/technik/onlinemarketing.de/stack-md",
        "report": "https://saferpage.de/onlinemarketing.de",
        "vendors": "https://saferpage.de/anbieter/onlinemarketing.de",
        "consent": "https://saferpage.de/consent/onlinemarketing.de",
        "findings": "https://saferpage.de/befunde/onlinemarketing.de",
        "evidence": "https://saferpage.de/nachweise/onlinemarketing.de"
    },
    "disclaimer": "Technik-Erkennung ist passiv: SaferPage wertet sichtbare Header, HTML-, Script-, Asset- und Browserkontakte aus. Nicht sichtbare Servertechnik, interne Plugins und Logins werden nicht behauptet."
}